In August 2025, global analog chip giant Texas Instruments (TI) set off a massive price increase storm in the Chinese market. The prices of more than 60,000 material numbers have been raised by 10% to 30% at one time, and some products have increased by more than 30%, covering almost all customer groups except for a very few strategic customers, including goods in transit. This price increase has swept across the three major fields of industrial control, automotive electronics and communication equipment, and is reshaping the supply chain pattern of China's electronics industry.

  1. TI price increase: shock to the industry structure

As the leader in the global semiconductor market, TI's main products cover the industrial, automotive and consumer electronics fields. The main reasons for this large-scale price increase include rising raw material costs, optimization of manufacturing operation costs, and adjustments to market demand. Some signal chain op amps and other material numbers have increased by more than 100%, significantly pushing up the material costs of downstream companies. Compared with the "testing" price adjustment for only 3,300 products in June, the material numbers covered this time have surged to more than 60,000, and the scope of influence has expanded nearly 20 times. Its wide scope and magnitude set a record for the largest price adjustment in the semiconductor industry in recent years.

 2. Xinbolao: a solid choice for domestic substitution

In this industry change, Xinbolao relies on its completely independent chip design capabilities and stable local supply chain to provide engineers and procurement teams with alternatives that are not affected by international price fluctuations. Compared with TI, Xinbolao has obvious advantages in cost control. Against the background of price increases, Xinbolao's domestic alternatives provide downstream companies with more competitive prices, effectively alleviating customers' material procurement pressure. At the same time, Xinbolao relies on its in-depth understanding of the domestic market to quickly respond to customer needs and provide efficient technical support and customized solutions.

 (1) Technical strength and product line advantages

Xinbolao continues to make breakthroughs in chip design and manufacturing processes, and its technical strength and product line richness are gradually emerging in the industry. Some of its DC-DC products adopt advanced process technology, which greatly improves performance and stability. The conversion efficiency can reach up to 93%, and the quiescent current is as low as 10μA, meeting the needs of various application scenarios. At the same time, Xinbolao's product types cover signal chain chips, power management chips, etc., forming a relatively complete correspondence with TI's competing products. In terms of key performance indicators, some models of Xinbolao are even better than similar TI products.

 (2) Cost and service advantages

Against the background of rising TI chip prices, Xinbolao's cost-effectiveness advantage is even more prominent. Compared with TI, Xinbolao has a lower cost structure in raw material procurement and production and manufacturing, and can provide customers with more competitive prices. At the same time, Xinbolao relies on its deep understanding of domestic customer needs to quickly respond to inquiries and provide customized solutions to ensure the efficient advancement of customer projects.

 (3) Alternative cases

In the fields of industrial automation and communications, Xinbolao has successfully replaced some foreign chips. In projects for communication equipment manufacturers, Xinbolao's chip products not only successfully adapted to existing systems, but also helped customers reduce production costs and significantly improved the market competitiveness of their products.

 3. Solution

 L Industrial Control Solutions

 L Automotive electronics solutions

 L Consumer Electronics Solution

"This TI price increase is not only a price event, but also an important turning point for China's chip industry chain to mature." Industry observers pointed out, "When international giants choose to protect profits rather than protect the market, domestic substitution has changed from an alternative to a must." The value of Xinbo Le lies not only in its price advantage, but also in its reliable services and long-term technical support. As an important part of the domestic chip supply chain, Xinbolao can effectively cope with the uncertainty of the external environment and ensure the continued and stable supply of chips. In addition, Xinbolao has injected strong impetus into the upgrading and transformation of my country's integrated circuit industry by continuously strengthening technological innovation and improving product quality and performance.

 4. Conclusion: Xinbolao helps the rise of domestic chips

In the critical period of semiconductor industry reform and domestic substitution, Xinbolao relies on its three major advantages of technological independence, cost advantage and localized services, and is becoming the backbone of China's electronics industry in coping with supply chain challenges. With technological innovation as its core and customer demand as its guide, the company provides domestic enterprises with better and more reliable chip solutions.

Xinbolao will continue to empower Chinese engineers and enterprises with high-quality and reliable products and professional services, help my country's integrated circuit industry achieve independent, controllable and high-quality development, and jointly create a brilliant future for "Chinese Chips".